Cynthia Obasuyi

Designing thoughtful digital products from idea to execution.

Experienced in collaborative environments and capable of independently leading web and mobile features from concept to delivery.

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About me

I’m Cynthia, a product designer who enjoys turning ideas into real, usable digital products. Over the past few years, I’ve had the opportunity to work with clients and teams across different countries, collaborating remotely on products built for diverse users and growing businesses.

  • 4+Years of experience
  • 12+Project completed
  • 15+Project completed
  • More about me

Projects

Selected works

Each project is designed with real users, real constraints, and real outcomes in mind.

  • SHUTTRD project preview

    SHUTTRD

    A smarter system for booking spaces—and turning them into consistent revenue.

  • WHATISCAP project preview

    WHATISCAP

    A smarter system for booking spaces—and turning them into consistent revenue.

  • ROVENOW project preview

    ROVENOW

    A smarter system for booking spaces—and turning them into consistent revenue.

  • CHARGEASY project preview

    CHARGEASY

    A smarter system for booking spaces—and turning them into consistent revenue.

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My design process

How i approach Problems

I don’t start with screens, I start by understanding what’s actually broken, who it affects, and what success should look like.

  1. Start with the real problem

    Before designing anything, I dig into the context, what users are trying to do, where they struggle, and what the business needs.

  2. Think in flows, not screens

    I map out the full experience—how users move from one step to another, including edge cases and decision points—so the product works in real situations, not just ideal ones.

  3. Design for clarity and outcomes

    Every interaction should feel obvious and purposeful. I focus on reducing friction, improving understanding, and helping users complete tasks efficiently.

  4. Explore fast, refine intentionally

    I use AI and rapid prototyping to explore multiple directions quickly, then narrow down to the strongest solution based on usability and impact.

  5. Build with real-world constraints

    I design solutions that can actually be implemented, considering technical limitations, scalability, and how the product will evolve over time.

  6. Iterate, validate, and improve

    I treat design as a continuous process—testing ideas, learning from feedback, and refining the experience to make it better over time.

My skillset

What I Do

I design and ship complete product experiences—from defining the problem to delivering high-fidelity, interactive solutions. I use AI to accelerate workflows, explore better directions, and build products that are ready for real-world use.

  • Product Strategy & UX Direction

    I define the right problems to solve, map user journeys, and align product decisions with business goals.

  • AI-Enhanced Product Design

    I integrate AI into my workflow to rapidly generate ideas, test directions, refine content, and improve decision making.

  • End-to-End Product Design

    I take products from idea to execution, handling flows, edge cases, states, and interactions to ensure the experience work.

  • Interface & Interaction Design

    I design clean, modern interfaces with thoughtful interactions that make products intuitive, efficient, and enjoyable to use.

Interested in working together? Let’s create something impactful.

I design thoughtful digital experiences that balance user needs, business goals, and scalable product thinking. Currently open to product design opportunities, freelance projects, and meaningful collaborations.

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